Get your FREE Amazon Kindle copy today through Saturday, October 10th. Join Ned, his miniature hellhounds, nerd-minions, and book-witch girlfriend, Chelsea, as they try to save Chicago from the corporate warlock. Hilarious, fun and supernatural adventure just in time for Halloween.
Open up any author’s web browser and you’ll find one heck of a history. Everything from how to kill someone with a pool noodle to how many hours would it take to ride a bicycle to Mars might show up. What you’ll also find are a dozen literary pages complete with market research and suggestive trends. That’s because, like it or not, authors do not understand what readers want. They can cater to a preferred group, take shots in the dark or be all lone wolf about it, but the truth stands on its own. Writers are at a loss to global reading habits.
In writers’ defense, not even the experts seem to know. According to Global English Editing’s The Ultimate Guide to Global Reading Habits,publishers and agents seem to be at a loss on how to follow data. For starters, the top three most literate countries, Finland, Norway and Iceland only account for approximately eleven million combined people. Even if every citizen was a reader, they’d only make up around twelve percent of ebook readers alone. Meanwhile, although twenty-six percent of Vietnam’s population don’t identify as regular readers, Asia is by far one of the top continents for book sales. In America, seventy-four percent of people have read a book in the last twelve months, yet twenty-seven percent of American adults haven’t read this year. Confused, yet?
In genres, the leader, Romance/Erotica, makes up 1.44 billion dollars per year, followed by Crime/Mystery at 728.2 million. Religious Inspiration, Science Fiction/Fantasy and Horror finish the top five genres with a combined 1.389 billion dollars. Yet, the global yearly earnings for books is near 20 billion dollars. So, what’s selling that makes up the other eighty percent of books? How does an author find out where their audience is? And why is all of the information so conflicting?
The truth of the matter is that data is hard to rope up. For literary producers, guessing what audiences want is more alchemy than science. They follow trends rather than raw data. And trends are an ever undulating affair, like waves in an upside-down ocean. Now, before you knock book creators for being hacks that chase people rather than art, know that true artists, the lone wolves that write what they want, only sell on average two-hundred-and-fifty copies within their lifetime. That’s not nearly enough to keep any business flowing. Like it or not, there’s something to be said for understanding what’s in demand.
So, what does this mean for writers? It means that there’s really no way to understand what a reader wants. Yes, there are trends that authors can try to chase, but they’re fickle and ever changing. Yes, you can look at last year’s sales and try to make predictions for the upcoming quarters, but the numbers are constantly contradicting themselves. No agent, publisher or researcher can guarantee an author will earn enough money to feed their family, let alone become a New York Best Seller.
The only element the author can control is writing well. Write that perfect piece, and when you’re done, then try to take the best shot at how best to publish your work. Some of the best writers have created perfection, only to realize that their work needs to be placed into a drawer temporarily or adjusted to fit the times. Things like global pandemics, flooded markets and overdone genres all have a way of affecting the success of your latest work.
So, if you’re writing the next great novel, and are drowning in angst because you don’t know how to sell it, let’s remember these simple steps. First, finish your story. Once you have a strong piece of work, you can decide what’s trending, who might be the best representation to support your work, and anything else that changes how you’ll present it to the world. The future is not ours to see, but having a strong piece of writing is the most vital step in reading your reader.
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Well, it’s a bummer to have to share this, but for those of you that aren’t in the know, amazon rules the world. You pay to play, and those with the most money, connections and marketing often somehow mysteriously make it to the top of all amazon’s author lists. Those who speak Pig Latin would say, “isthay uckssay orfay uddingbay authorsyay.” As a mid-career author, I not only feel the pain, but talk to a lot of other talented writers who do as well. So, we reach out to you, the wonderful reader. The person who spends their few pennies on making our wonderful works come to life by enjoying our little stories. Thank you.
Now I ask one other favor. Please, instead of checking out a mainstream book this month, instead, buy a budding author’s work. Let me tell you, I’ve made it a personal quest to do the same (a sort of put your money where your mouth mission) and I’ve been so surprised by how little attention some of these great books have received. Many of them are just as good as the market giants if not better. So, along with the shameless promotion for my recently released books, I’m also adding some recent reads that have blown me away. All of them are from incipient writers who need your help to take down the amazon Goliath by buying their books and leaving reviews where ever you can.
Justin Alcala Recent Releases:
Scarlet Leaf Review (Article): “Urban Fantasy: The Modern Fairy Tale”
When Cecil Gibbs’s mind shatters during the American Civil War, he becomes a battlefield horror. The man slips through the shadows, carving the wounded like art as the war’s first serial killer. However, once word of Cecil’s atrocities hits the ears of Union command, they send in a Pinkerton by the name of Oliver Lamb to investigate. Through his perilous tracking of Cecil, Oliver learns that Cecil might not be alone. Witnesses have glimpsed a shadowy figure dancing along Cecil’s side, whispering instructions to the broken surgeon as he continues his onslaught.
“It Dances Now” is a short horror story contracted by Crimson Street Magazine. It hit shelves in late summer of 2019.
Umm…this is awesome. AllThingsThatMatterPress has officially contracted Dim Fairy Tales for publication. This will be my third novel, and second within the Plenty Dreadful Universe. I’m very proud to partner with AllThingsThatMatterPress, who has brought the world great books for over ten years. More to come!
People argue that we don’t change, but let’s face it, we do. We change in the small ways- what we choose to eat, our fashion sense, what we read. We change in the big ways- our approach to resolving problems, faith and how we perceive the world. It’s a never ending cycle. And, while our loud and stubborn habits tend to steal the spotlight, there are dozens of small and wonderful changes that happen to us daily.
The same can be said for writing. Countless authors’ styles, subjects and inspirations have leapt around like jackrabbits. Iain (M.) Banks moved from mainstream fiction to science fiction and back again. Ian Fleming transitioned from spy novels to classic children’s picture books. Some authors’ changes have even revolutionized literature. Hemingway modernized today’s approach to book description by emphasizing direct, unadorned prose while William Faulkner shook the Earth by transitioning classic suggestive introspection into a stream-of-consciousness approach that we see today.
There’s nothing wrong with changing your approach to writing. Novice writers tend to lean on lengthy descriptions, repeating adjectives and a heavy dose of those wicked adverbs. They confuse grammar and sentence structure, and are addicted to the all enticing commas when they don’t belong. It’s a rite of passage that takes numerous wags of the finger from a proofreader or editor to understand. One that when amended, can draw new insight on what your writing potential is.
But it’s not just genres, grammar and inspiration that we can change when writing. It’s our perspective as well. When I was young I called myself an aspiring writer. When I was published, I became an author. Now, after ten years of experience, I see myself as a story enthusiast. Our outlook and relationship with the writing world is what makes us who we are.
George Bernard Shaw once said, “Progress is impossible without change, and those who cannot change their minds cannot change anything.” This year, keep in mind that whether it seems like it or not, you are constantly in a state of change. You’ve worked very hard to get where you are, be it that first published poem, completed manuscript or contracted novel. You’re doing yourself a disservice by not keeping your author-mind open and your literary-heart honest. After all, it should be your writing aspirations that reflect your choices, not your fears.
Here it comes again, my favorite time of year. There’s a special place in my heart when the moon grows ominous, and the trees go naked. They’re signs of Autumn, and more importantly, they’re harbingers of Halloween. As for little old Justin Alcala, it means research for some of my darker projects. This year I’m cataloging some lesser known European and American folklore and tales. And how selfish it would be of me to not share them with you. So, until the children scream for Halloween, I’ll be sharing some of my favorite monsters and specters with you in order to lure you into the mood.
The Witch of Newark
“A witch should never be afraid of the darkest forest because she should be sure in her soul that the most terrifying thing in the forest was her.”-Terry Pratchett
Not every monster starts off as such. The Witch of Newark is a legend past down from generation to generation in both the New Jersey and New England area. As the tale goes, she was once just an ordinary Newark settler girl who’d come from Europe with her family. As time passed and the girl grew older, she turned away from God and began to deal in dark magic within the wilds. She then joined a witch’s cult where she fornicated with the devil. Though this gave her special powers, it also cursed her flesh. Her features contorted into a demon’s, and her skin became withered and old. It’s said that she uses powerful magics to disguise herself, though if you look at her from behind, you can make out her horrific form. She now wanders the forests of New Jersey and New England looking for victims. She tempts them with food, money and sexual favors. Those who fall for her ruse have their souls violently ripped from their bodies in order to sustain the Witch of Newark’s unnaturally long life.
But just because it’s a legend, doesn’t mean it doesn’t have any merit. Though the Witch of Newark’s folktale may be embellished, occultists and witch hunters have claimed to have evidence of the creature. Huts with dead animals and missing children are found every several years, and it’s said that these are the dwellings of the dark mistress. More over, the occasional survivor of her sin-offerings occasionally comes forth to confirm stories of a young woman who offered them silks and honey, only to transform into a deformed hag that tries to eat them. And although much of it can be construed as fear mongering for curious children who wish to play in the forest, it hasn’t stopped several witch hunters from looking into clues.
When Ned, a fallen angel who’s as suave as he is brainy, accidentally starts the Great Chicago Fire during an assignment, he all but gives up on ever visiting Earth again- that is until his replacement goes missing, and Ned gets a chance at redemption.
“It was one hell of a day, and that’s saying a lot where I’m from. It began as cliché as one might expect when living in the nine circles of Satan’s abyss. My girlfriend dumped me, my dogs ran away from home, and work gave me the pink slip. Things were looking dismal. If only I knew then that by this time tomorrow I’d be back on Earth, I might not have been so whiny.”
Justin Alcala, Author of “Consumed” and “The Devil in the Wide City”
Below is a bona fide link to the Zharmae Publishing Press Giveaway, “The Devil in the Wide City.” Supplies are limited, so click now. You’ll be the envy of WordPress if you’re the lucky ebook winner, Act now, and as an added bonus, I’ll also pray for your immediate career success in a remote Shaolin Temple that I’m currently training at.