Category Archives: Detective

Reading the Reader: A Guide to Figuring Out the Messy Literary Market

Open up any author’s web browser and you’ll find one heck of a history. Everything from how to kill someone with a pool noodle to how many hours would it take to ride a bicycle to Mars might show up. What you’ll also find are a dozen literary pages complete with market research and suggestive trends. That’s because, like it or not, authors do not understand what readers want. They can cater to a preferred group, take shots in the dark or be all lone wolf about it, but the truth stands on its own. Writers are at a loss to global reading habits.

In writers’ defense, not even the experts seem to know. According to Global English Editing’s The Ultimate Guide to Global Reading Habits,publishers and agents seem to be at a loss on how to follow data. For starters, the top three most literate countries, Finland, Norway and Iceland only account for approximately eleven million combined people. Even if every citizen was a reader, they’d only make up around twelve percent of ebook readers alone. Meanwhile, although twenty-six percent of Vietnam’s population don’t identify as regular readers, Asia is by far one of the top continents for book sales. In America, seventy-four percent of people have read a book in the last twelve months, yet twenty-seven percent of American adults haven’t read this year. Confused, yet?

In genres, the leader, Romance/Erotica, makes up 1.44 billion dollars per year, followed by Crime/Mystery at 728.2 million. Religious Inspiration, Science Fiction/Fantasy and Horror finish the top five genres with a combined 1.389 billion dollars. Yet, the global yearly earnings for books is near 20 billion dollars. So, what’s selling that makes up the other eighty percent of books? How does an author find out where their audience is? And why is all of the information so conflicting? 

The truth of the matter is that data is hard to rope up. For literary producers, guessing what audiences want is more alchemy than science. They follow trends rather than raw data. And trends are an ever undulating affair, like waves in an upside-down ocean. Now, before you knock book creators for being hacks that chase people rather than art, know that true artists, the lone wolves that write what they want, only sell on average two-hundred-and-fifty copies within their lifetime. That’s not nearly enough to keep any business flowing. Like it or not, there’s something to be said for understanding what’s in demand. 

So, what does this mean for writers? It means that there’s really no way to understand what a reader wants. Yes, there are trends that authors can try to chase, but they’re fickle and ever changing. Yes, you can look at last year’s sales and try to make predictions for the upcoming quarters, but the numbers are constantly contradicting themselves. No agent, publisher or researcher can guarantee an author will earn enough money to feed their family, let alone become a New York Best Seller. 

The only element the author can control is writing well. Write that perfect piece, and when you’re done, then try to take the best shot at how best to publish your work. Some of the best writers have created perfection, only to realize that their work needs to be placed into a drawer temporarily or adjusted to fit the times. Things like global pandemics, flooded markets and overdone genres all have a way of affecting the success of your latest work. 

So, if you’re writing the next great novel, and are drowning in angst because you don’t know how to sell it, let’s remember these simple steps. First, finish your story. Once you have a strong piece of work, you can decide what’s trending, who might be the best representation to support your work, and anything else that changes how you’ll present it to the world. The future is not ours to see, but having a strong piece of writing is the most vital step in reading your reader. 

Calling all writers! Check out “Add an Eye” editing and proofreading for all of your extremely affordable writing needs.

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Looking for cover art? Do you want to nail online or printed advertisements for your book, short story or novel? Look no further. Ana Cruz is the master of creating the perfect book cover, marketing art or any other contracted art you need. This talented artist works at incredibly competitive prices, and contracts all rights to the payer. How do I know? I’ve used her for both “Dim Fairy Tales” and “Consumed 2nd edition.” Get your art on the right page today!

Talk Nerdy to Me

Join me on the Webcomics Podcast where I speak with the host Jamais Jochim about comics, writing and all things dorky. 

https://podcasts.apple.com/us/podcast/interview-with-justin-alcala/id1479051116?i=1000472255917

Also, check out “Add an Eye” editing and proofreading for all of your extremely affordable writing needs.

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As I Sit in the Hall: A Call for Honest Writing

As I Sit in the Hall: A Call for Honest Writing

It’s late. In a few hours, we’ll wake up and leave for the hospital. It scares my wife. It scares me too. Our son is due in the morning. 

There’s something about creation and death that keeps a person honest. My wife’s latest pregnancy framed a lot for me about my shortcomings, from my terse patience to my all too often bleak perspective of the world. At this moment though, it’s irrelevant. And yet, for as trivial as every issue in the world feels, a whisper tells me to mend my past to honor the future. It’s time to adjust my approach to everything I thought I once knew, including something that’s bothered me for a while… my writing. 

Writers are a funny sort. We begin our literary pilgrimage replicating our favorite authors. Everything starts as a photocopy. At some point though, writers reach a precipice and have to take a leap of faith. We need to bare our souls. It’s frightening to expose yourself in your works. It’s far safer to cloak yourself in the safety of familiar literary voices. Once you strip away that shield though, that’s when authors create the most brilliant, unadulterated works. 

We’re in the delivery room. There are complications. I’m asked to go in the hall while the anesthesiologist works to dull my wife’s pain. It’s quiet, sterile and bare. I want to be composed, but gravity has left my belly. I’m exposed, and it shows. Staff stare as they walk past, studying me like some car accident on the side of the road. 

I’m a strange guy. I laugh when I should cry. I think the house I grew up in was haunted. My dad died when I was a teenager and I never fully dealt with it. I pretend I’m an elf with my friends on weekends. I prefer Shelley to Austen. I’m sure there’s undiagnosed mental illnesses in my family. I don’t want this to bleed any of this onto the pages. Strange stories don’t get published. Weird people don’t sell books.

Now though, after all of this, I’m not so sure. Who we are, both at our strongest and weakest, aren’t blemishes. They’re merits. These little aspects of our lives transforms a story from good to great. Don’t believe me? I wouldn’t either. If I were reading this article a few days ago, I’d roll my eyes. All it takes though is a quick look on any bookshelf and soon you’re reminded.

Sylvia Plath, best known for The Bell Jar, wrote some of her most beautiful works under the weight of depression after her husband’s affair. She used this horrible event to create masterpieces. The battle ultimately caused her to commit suicide. To this day her poems and manuscripts are considered some of the most admired all over the world. 

Pulitzer Prize winner Colson Whitehead was inspired by a reoccurring dream he had about zombies when he wrote Zone One. The Princeton teacher’s early work was labeled as scholarly and a prominent voice against racism. So when he was compelled to write about undead, Whitehead was naturally reluctant. He ultimately followed his creative passion, and while there were skeptics, it remains one of his best-selling novels.  

The list goes on and on. F. Scott Fitzgerald wrote Tender Is the Night while repairing cars and caring for his schizophrenic wife. These hardships helped thread the creative yarns for much of each story’s conflict. Chuck Palahniuk’s award-winning manuscripts put readers in the front seat of self-destructive protagonists marginalized by society. These books are reflections of Palahniuk’s unearthed struggles with homosexuality and proletarianism. Life, death, joy, sadness — these struggles dance on the pages if writers let them. 

There’s a room of doctors surrounding us. My wife is pale. I see blood all over the resident’s rubber gloves. I clench her hand as she screams. I am holding onto the steering wheel with my teeth.     

I’m not saying that authors have to suffer from some debilitating disease or fight a great social war in order to write at their zenith. You just need to be honest. Trust me, I get it. It’s not easy. Often, it’s what makes us most human, most relatable, that we want to hide most. Try it though. Take your experiences and let them flow through characters, settings and worlds. I guarantee you that if you do, you’ll cultivate your greatest works yet. 

My wife is in tears. So am I. Dr. Titus beckons Mallory to push one last time. She does. The Earth stands still. Ronan Frederick Alcala is born. Doctors work on my wife as we embrace our weeping baby. I am standing with one foot on each of our planet’s poles.

I’m weird. I’m at peace with it. In fact, I kind of like it. Maybe I’ll write a story about a man with a toaster for a tail who’s trapped on a planet without fire. Maybe I’ll create a character with a time bomb in her head that sets off a strain of madness in order to hide a secret that could save the world. Maybe I’ll write an adventure about a man who takes his children on a great adventure to achieve their destiny, but instead fulfills his own.  

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Justin Alcala Writer’s Update

Thanks again for all the great support. The recent birth of Ronan has reminded me how storybook life can be. The good news, none of the excitement has halted writing production. Far from it. Below is a list of all the upcoming news for future works and events…

March 2020: I’ll be a guest interview on The Written World Podcast to discuss finding your voice in writing. Stream date to be announced shortly after recording.

April 2020: Running Wild Press will release their Running Wild Anthology of Stories, volume 4 in hard back and ebook. My short story, “A Blind and Terrible Thing” will be featured along with several other talented authors.

May 2020: The Hide & Seek anthology will feature my work, “The Dilemma of Old Furnaces” in their collection, in addition to being featured in the University of British Columbia’s cIRcle digital repository for UBC literary research.

June 2020: DLG Publishing plans to release my ebook short story, “A Forest Only Whispers” on amazon for kindle and kindle unlimited.

July 2020: Czykmate Productions presents their first Haunted MTL anthology, featuring “The Lantern Quietly Screams” along with several other haunting shorts on amazon and kindle. 

September 2020: BLK Dog Publishing projects the release of their Power Loss anthology, including my full length story, “It Snows Here.”

Fall 2020: I’m looking to have updates on my latest novel, “A Dead End Job” as well as publication details.

Winter 2020: I also am looking forward to announcing new details on my latest MG novel, “The Last Stop” for future markets.

Support the ArTs: It’s a David Versus Goliath Thing

Well, it’s a bummer to have to share this, but for those of you that aren’t in the know, amazon rules the world. You pay to play, and those with the most money, connections and marketing often somehow mysteriously make it to the top of all amazon’s author lists. Those who speak Pig Latin would say, “isthay uckssay orfay uddingbay authorsyay.” As a mid-career author, I not only feel the pain, but talk to a lot of other talented writers who do as well. So, we reach out to you, the wonderful reader. The person who spends their few pennies on making our wonderful works come to life by enjoying our little stories. Thank you.

Now I ask one other favor. Please, instead of checking out a mainstream book this month, instead, buy a budding author’s work. Let me tell you, I’ve made it a personal quest to do the same (a sort of put your money where your mouth mission) and I’ve been so surprised by how little attention some of these great books have received. Many of them are just as good as the market giants if not better. So, along with the shameless promotion for my recently released books, I’m also adding some recent reads that have blown me away. All of them are from incipient writers who need your help to take down the amazon Goliath by buying their books and leaving reviews where ever you can. 

Justin Alcala Recent Releases:

Scarlet Leaf Review (Article): “Urban Fantasy: The Modern Fairy Tale”

https://www.scarletleafreview.com/short-stories15/category/justin-alcala

Unfading Daydream Anthology, Issue 9: “Time Will Tell”

Castabout Literature Anthology, October 2019: “The Lantern Quietly Screams”

All Things That Matter Publishing: “Dim Fairy Tales”

Other Great Authors

Tonja Drecker, Young Adult Supernatural Novel: “Music Boxes”

Jeannie Sharpe, Faith and Romance Novel: The Baker’s Husband: A Second Chances Book

Edward M. Erdelac, Historical Scifi Series Continuance: Merkabah Rider: Have Glyphs Will Travel

halloween short stories that will scare your pants off!

Looking for a frightening short story? It’s been a busy October, but I’m overjoyed to be featured in these scary story publications just in time for Halloween. Please help support all of the great authors by picking up some of the following books/magazines and leaving a review. 

Castabout October Magazine: “The Lantern Quietly Screams” by Justin Alcala

Hard Copy: https://www.amazon.com/dp/1702629465/ref=sr_1_2?keywords=castabout+literature+October&qid=1572270678&sr=8-2

E-Magazine: https://www.amazon.com/Castabout-Literature-October-Nathan-Dantoin-ebook/dp/B07ZLLH63J/ref=sr_1_1?keywords=castabout+literature+October&qid=1572270678&sr=8-1

Drunken Pen Writing Podcast & Literature: “A Blind and Terrible Thing” by Justin Alcala

E-Release: https://drunkenpenwriting.com/2019/10/26/a-blind-and-terrible-thing/3/

Inlandia Journal: “Time Will Tell” by Justin Alcala

E-Release: https://inlandiajournal.com/justin-alcala/

book nominations

Two great pieces of news. First, “A Dead End Job”(future work) was a finalist for Speculative Literature Foundation’s 2019 Diverse Writers Award. Second, “Consumed” has been nominated for the H.W.A. 2019 Bram Stoker Award. Pretty cool.

A Speculative Literature Foundation juror had this to say about “A Dead End Job”…

This reads like a neo-noir mixed with a hefty dose of dark humor, and I’m loving it. The story grabbed me initially, and I liked the personification of Death and the little, nerdy details that make the author (and the characters) genuine. There is a strong hook here, and will grab the right reader, and the positioning is unique.”

“The Bard and the King: The Art of Not Selling Out”

(Quick Read: 4 minutes)

There once was a bard and king that decided to trade places. The bard wanted a royal audience to help make him the most celebrated artist in the kingdom. The king yearned for freedom, and dreamed of strolling freely through the plebeian lands. So the pair traded cap and crown, lute and scepter, then went on their way. It took less than twenty-four hours, followed by three magical texts and two Uber carriages to return everything to normal. Both the king and bard decided that this was the dumbest idea ever, and agreed to never talk about it again. 

Whether your’e a painter, performer or poet, chances are that if you’re trying to make a living off of your art, you’re struggling to find balance. You’re probably trying to find balance in the time spent on building your royal audience. You’re likely trying to find balance in creating new works. Most importantly, you’re most certainly trying to find balance in the inner recesses of your conscience, struggling to decide whether or not your betraying your craft for profit.  

In the art community, you talk to, well…artists. I’ve spoken to photographers, woodworkers and writers. Their thoughts on balance are always the same. Sometimes, I feel more like a sales person than an (insert craft here). I’m a total sellout. So why do creative minds feel like sellouts? Often, it’s because modest Indy Artists don’t have well-heeled sponsors to handle the business end while they focus on their trade. So, they end up becoming the marketer, salesperson and visionary. Needless to say, that’s a tall order that makes most artists to feel icky. So what do they do? They follow their principles and stick to creating, hoping their work will speak for itself. Authors Neil Gaiman and Daniel Handler joked about the idea during a Q&A recently.

Gaiman laughed, “Don Marquis once said that having poetry published was like throwing flower petals over the Grand Canyon and waiting for the boom.” 

Handler added, “I’ve heard it (writing) was like wetting yourself in dark pants – you get a feeling, but no one notices.” 

While it’s in jest, the sentiment is clear. If you’re a budding artist, it’s time to get to work, and being a businessperson is just part of it. You can’t afford to draw lines in the sand. The catch to not selling out is drawing soft borders. Set goals and decide how often you’re going to market weekly. Make time for creating new projects, and understand the first hurdle is often the worst. I’ve added a list of links at the bottom that might help you the process, from reasons why you aren’t selling art to techniques that’ll help you deal with the stress of being an artist. 

No one wants to be a sellout. We’d all like a royal court to instantly give us patrons. We don’t want to be salespeople. We want to be artists. The truth of it is though, that if you’re doing it right, you’ll likely need to be a little of both. It’s the best shot of living happily ever after. 

https://www.artworkarchive.com/blog/5-big-reasons-why-your-art-isn-t-selling

https://www.artsy.net/article/artsy-editorial-artists-share-rituals-dealing-stress