Category Archives: Books

“The Last Stop” Yesterday’s Goosebumps Today!

“What a lame day to die. It was Friday, possibly the best time of the week for any seventh grader, it was ruined. People should die on Mondays. That sounds right.”

-Morrigan, The Last Stop

Morrigan’s family needs out of the city. So they move to suburbia where her special needs brother, Asher, is closer to his treatments. Life in a little town though isn’t what it’s cracked up to be and soon Morrigan grows tired of discourteous classmates, quiet streets and strange neighbors. What’s worse, she and her tag along brother are the last ones dropped off every day on the school bus, dragging out her drab existence. The none day a new bus arrives and Morrigan’s life gets deader than she could have ever imagined.

Coming 2022, Submissions Open to Agents/Publishers

A…Dead…End…Job…Is almost here

Preorder on Sale at Amazon, Barnes and Noble and Kobo Today!

There’s never been stranger urban fantasy than with “A Dead End Job” presented by Parliament House Press. Buck was just a lowlife Hitman trying to make his way through this miserable world when the gun was flipped on him. Now he’s interning for the Grim Reaper in an attempt to dodge eternal damnation. His new job entails taking out “Unmentionables,” those who cheat death. The only problem? When you know how to dodge your final demise it’s usually because you have a few tricks up your sleeve. Poor Buck.
PREORDER “A DEAD END JOB” on #amazonbooks #barnesandnoble and #kobobooks or wherever great books are sold.

A Dead End Job https://www.amazon.com/dp/B08LQXMY5C/ref=cm_sw_r_cp_api_glt_12EBAT3NR40NPXR68KNN

Preorder Today: “A DEAD END JOB” Punch in for the Night Shift

“The hardest thing about a job isn’t the killing. It’s the freaking planning. Tailing your mark’s whereabouts is expensive on a hit man’s pockets. Especially in Chicago. Oh well. Should’ve stayed in school I guess.”
-Buck, Death’s Intern


PREORDER “A DEAD END JOB” on AMAZON, B&N OR KOBO TODAY!

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Meet Dothur of A DEAD END JOB

Let me tell you what I love about Parliament House. They go the distance to ensure this book is perfect in every way…including ensuring our villains (or perhaps antiheroes) are fleshed out just right. We are in the late stages of publication for “A Dead End Job.” Still, there’s a long way to go. From a second round of line edits to content reviews, we are working hard to get you this book. So please, preorder today. Every preordered book helps with Amazon marketing tiers, sales strategies and other presale details.

Preorder today and join Dothur’s Movement of Madness

2021 Justin Alcala Schedule Released

Well, there’s always a silver lining to any adversity, and 2020 was no different. While it’s globally unanimous that 2020 was like skidding down a razor bladed playground slide, there were some benefits. Beyond the zenith of all joys, the birth of my son, Ronan, I could also get a lot of writing projects ready for their 2021 debut. So, strap on your helmet, squeeze into your short shorts, and grease those rollerblades, because we’re skating through 2021 with conviction. Here’s a look at the Justin Alcala schedule for the upcoming year. 

JANUARY 2021

  • Final edits for “A Dead End Job” were put together by Parliament House Press and myself
  • Production Meetings began for the future graphic novel, “Apollyon” with talented producers/creators James Rock and Alex Gomez
  • “Taming of the Cthulhu” 1st proof reaches 30,000 words. 
  • “A Dead End Job” cover artist completes project for acceptance 

FEBRUARY 2021

  • “A Dead End Job” cover reveal on February 25th 
  • “Magic of Motivational Quotes” by Wingless Dreamer publishing is released, featuring a Justin Alcala excerpt 
  • Cover reveal for the new anthology, “Citizen Survivors: The Red Book” released by BLK  DOG Publishing. This historical fiction piece about the world had Nazi Germany been victorious features a short story by Justin Alcala titled “The Entrepreneur” 

MARCH 2021

  • Proofreading for the Middle Grade book, “The Last Stop” begins. This young reader horror story follows seventh grader, Morrigan, and her little brother, Asher, as they explore the frightful history of their new town, and the connection with their eerie new bus driver. 
  • “Taming of the Cthulhu” manuscript should reach the halfway point for creation
  • Two new short stories will begin for Halloween distribution
  • “Citizen Survivors: The Red Book” hits shelves

APRIL 2021

  • “The Last Stop” will sent off to agents and publishers 
  • Short Horror Stories “A Horse for Us All” and “Buried in the Rain” hit anthology and literary magazine shelves
  • Finishing touches for the first proof of “Taming of the Cthulhu” complete and sent out to editors

MAY 2021

  • “The Last Stop” proposed to agents and publishers 
  • “Apollyon” finishes proofreads and illustrators begin early sketches

JUNE 2021

  • Early reviewers get their “looking-balls” on “A Dead End Job”
  • Interviews on podcasts, radio stations and literary journals for the premiere of “A Dead End Job”

JULY 2021

  • Early announcement about “The Last Stop” publication
  • Short Horror Story Projects Cut Off for Submission 
  • We will take part in the “2021 Charity Drive for the Extra Life for Kids” program 

AUGUST 2021

  • We will start the countdown for “A Dead End Job” with great giveaways, including e-books, t-shirts and other great 

SEPTEMBER 2021

  • “The Last Stop” continued publication announcements
  • “Taming of the Cthulhu” hits submission phase
  • “A Dead End Job” preorders completed 

OCTOBER 2021

  • “A Dead End Job” released (Woo hoo!). Parliament House PRess will release physical copies and ebooks starting October 5th, 2021.
  • Podcast interviews to continue in promotion of Parliament House Press in conjunction with “A Dead End Job”
  • Halloween Short Stories hit publication 

NOVEMBER 2021

  • “The Last Stop” begins editorial phase with new publisher
  • “Taming of the Cthulhu” early publication announcements 
  • Justin Alcala short story and novel contest results announced

DECEMBER 2021

  • Christmas Giveaways for “A Dead End Job” gifted for select readers 
  • “Apollyon” publication announcement updates 

Turn the Page by Justin Alcala

You hear it all the time. Goodbye 2020. What a yearCan’t wait for 2021. We yearn to move on. We ache for a better tomorrow. And in the literary world, the uncertainty from the last twelve months drives a similar desire. 

According to Guardian journalist, Alex Clark, 2020 was a mixed year for the publishing life. While bookshops closed, literary festivals cancelled and hardback sales shrunk, digital books surged in the face of the pandemic. Lockdowns and work-from-home environments gave readers more time for books. Racism, COVID-19 and a divided nation drove authors to their keyboards, congesting the market. As a result, many established writers, such as novelist and screenwriter David Nicholls, are bowing out, focusing on other projects. 

But is stepping down the answer? Is it time for career writers to walk away in the face of a flooded environment? Unless you’re well established, even the best rising stars in the literary world will face a noisy market. Getting your voice heard and your book in front of an audience will be more difficult than ever. Should budding authors, columnists and screenwriters retire?

The answer is a simple sentence word. No. Writers run a parallel struggle with the rest of the world. Confusion, mistrust and disorientation fog the future. There are new hurdles. But one thing is for certain in these turbulent times. They will change. In the words of C.S. Lewis, “There are far better things ahead than any we leave behind.”

The fingerprint of the literary world will never be the same. Digital books, who were already on the rise, have clinched a large part of reading retail. Bookstores and libraries will need to change the way they do business, focusing on alternative ways to sell physical copies. Top tier publishers will have to be more selective on how they sift through thousands of authors, and independent writers will need to get creative with getting books in readers’ hands. What doesn’t change though is a writer’s desire to create.

Storytellers are storytellers. Journalists need to report. Artists can’t cease the call for expression. Fresh stories, no matter what the temperature of the market, need writing. An author shouldn’t ever compromise their work because of business complications. Once the book is ready, then one can worry about market strategies, sales profits, and whether they need to find other ways to help establish income. It won’t be easy, but there’s no wisdom in trying to take the fire from a dragon. 

We may want to move on from the past. The future may be confusing. But in the literary world, one thing is for certain. Readers need books. There will always be a desire to read insightful columns, inspiring stories, and other forms of written art. Authors are going to need to think of novel ways to get their work into readers’ hands, but it can never deny the call to write. 

Preorder “A Dead End Job” Today and Dive Into the Absurd

One of my favorite parts of “A Dead End Job” was taking a classically ominous figure like Death and making him into a funny, likable guy. Early readers seem to love it too. Preorder “A Dead End Job” on Amazon today to guarantee your copy. It’s a wild ride through the absurd.

Death needs a vacation. Badly. But there’s a catch: There are certain people who just seem to cheat the system, always falling through the cracks and not ending up dead like they’re supposed to—who’s going to take care of them while he’s out?

The answer is simple. He needs an intern. So, with the help of his I.T. guy, Jumbo, he starts scanning through a list of potential candidates.

It doesn’t take a rocket scientist to realize that one prospect—Buck Palasinksi, a bankrupt hitman with a roleplaying addiction—could have what it takes. After he’s drilled in the forehead by a bullet while scoping out his next target, he falls right into Death and Jumbo’s laps.

If they shove him back into his body, he’ll have a few weeks to prove that he has what it takes to be Death’s right-hand man…That is, if he can take out Public Enemy Number one, John Dillinger, while he’s got a werewolf sidekick and tries to quit smoking.

A Dead End Job https://www.amazon.com/dp/B08LQXMY5C/ref=cm_sw_r_cp_api_glc_D-E6FbZQJ0SMQ

“A Dead End Job” Releases to Bookshelves October 2021

Need a Scare: Check Out My latest Ghost Story

Who doesn’t love to be scared? Check out my latest short ghost story, “A Lantern Quietly Screams” in the 101 Proof Horror anthology by Czykmate Productions/Haunted MTL. There’s so many talented authors in this book of horror, it’s scary. 

“A Lantern Quietly Screams”

When four history students researching the Underground Railroad can’t find records on the old network near the Blue Ridge Mountains, they put out an ad in the paper. Luckily, an archivist, and descendent of a former slave-gone-guide, agrees to drive up to tell her grandmother’s tale. However, as the group waits along the base of the dark mountain, ghostly lanter lights flicker in the wood line. Will their source arrive before anything happens? Only time will tell.


https://www.amazon.com/gp/product/1989225306?pf_rd_r=8C6DPNBRE1QRXN6T59Z2&pf_rd_p=edaba0ee-c2fe-4124-9f5d-b31d6b1bfbee

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My Side of the Tracks: A Call For Understanding

Like a lot of you, I have a simple rule with people. If  they anger, baffle or discourage me, I try to spin the table, flip the coin, walk a mile in their shoes. I try to justify actions I might not understand by thinking about the world from their perspective. A fool will say this is foolish and a wise person will say it’s wise. Whatever you want to call it, at this point it’s instinctive. 

So when people took to the streets after the recent string of police murders, it was easy to understand. Now I’m half Mexican, so maybe it’s because I saw the struggles of my father. It’s easy to see the pain when you’ve watched it on the faces of people you love. Yet, everywhere online, Facebook, Twitter, Instagram, there seemed to be this static, a genuine confusion amongst people. Not just any people, but specifically White America. Now, before you react, before you think, Here we go again with another lecture, read a little further. This isn’t a speech of criticism. 

See, most of the White America confusion that I saw wasn’t hateful. It’s just that the questions seemed to lack insight from the other side. As G.K. Chesterton once said, “It isn’t that they cannot find the solution. It is that they cannot see the problem.” So I thought I’d reach out to an old friend of mine. A person from another lifetime, when I still lived in Chicago. I wanted to ask him questions for myself, and for others. I wanted to ask what’s it like being black during these unrestful times, and what is it that most of White America is getting wrong. 

Now let me introduce you to Anthony. He’s a proud new dad, a musician at MoneyTeam Music Group, and a man who grew up on the streets. He’s tall, brawny and has a fierce look in his eyes. Some people might not admit that they lock their car door when he passes by. Yet, for the brief time that I knew him, all I’ve ever seen was a smart, kind and open-minded man, a guy vocal about erasing hate and getting everyone on the same page. In his opinion, the problem can’t be solved unless you first understand. You have to see things from his side of the tracks.   

Anthony, thanks for taking the time to talk. Can you tell us who you are and why you may have some insight on current racial issues?

My name is Anthony Alexander Avila. I’m a mixed raced male, Black & Mexican, from Chicago.

I grew up in Englewood one of the more urban areas in the city. I’ve survived for thirty years in that environment, so I think my opinions hold some validity.

Seeing what you have from the African American and Latino community, what’s one thing that White America gets wrong?

I think there’s this sense of criminality associated with black and Latino communities. This is a false. It’s a  narrative derived from film and media. They show urban areas as some war zone. There’s some truth to the violence, but that’s not all there is We have neighborhood clubs and block parties. My uncles host cookouts where everyone is invited regardless of race and class. Everyone can eat and coexist. I wouldn’t be alive if it weren’t for these people. I had neighbors that would watch out for me and my sister when my mom was working. You know the whole It takes a village to raise a child?. That was us. Not everything about the “Hood” is kill or be killed. We are people too. And that’s who you see in the streets. A community of tired people trying to find a voice against the violence we’ve been trudging through since the day we were born. 

If you could reach out to White America and make one thing clear, what would it be? 

Simple. Don’t judge a book by its cover.. Don’t let that fear of the unknown be what continues to run a divide between us as Human beings. We are not some alien race. We are you. Don’t be afraid to ask questions about things you may not understand. As long as you’re humble about it, asking questions is the beginning. It’s what will help you understand why we feel slighted as a race. 

Why do you think White America is now vocal about protests and looting, but they weren’t vocal when George Floyd was originally killed? 

Honestly, I think once a fire burns hot enough no matter where you are you’re going to feel it. It’s scary to see angry ethnicities marching together on the streets where you walk. But it’s this same fire my people and our communities have been smoldering in for years —  the fear, anxiety, confusion. As much as I think social media is a curse to humanity, I’m thankful for it because these atrocities that were normal in black and brown communities and starting to land right in the palms of White America. 

You were able to WATCH Philando Castile be murdered in front of his child while unarmed. You were able to watch Eric Garner cry out, he can’t breathe eleven times while multiple officers restrained him. The entire world watched an officer put his knee in the neck of an unarmed black man for 9 MINUTES! It’s almost inhuman to not want to act or do something. Now, some people are acting out of love and some just don’t want to be burned again, but hopefully these recent events will be the tipping point and we can start moving towards REAL change. 

What’s one thing you’d like African Americans and Latinos to think about? 

Think about your place in the world. Think about the significance of your existence and what it means. Once we understand who we are as individuals then and only then can we come together and make change as a collective whole. Think about our children. Think about the future they will inherit. What are we leaving behind? Let’s fight to change the way history is taught in the school system. Let’s get the people who are confused to understand. The Latin and African American communities have made our nation what it is today. We have to teach our youth that there is no knowledge of self. That’s why so many kids view life as insignificant. They’re told they aren’t as important as others. That’s why they are able to take life so easily. The real change starts with us. 

What do you think it’ll take to make the world right? 

I think if we can look past things like race and wealth and focus more on the things that make us all human, then we will really see how significant ALL lives are. We are all more the same than we are different. We should spend our time trying to be the best human beings we possibly can. I feel like that’s the only way to find true peace, and I thank everyone who decides that today, they’ll be part of that change. 

Anthony, thanks for answering these questions. I know they might sound simple, but sometimes it’s important to remind ourselves that confusion doesn’t mean ignorance and differences don’t mean hate.

No worries. If we can get one person to say, yeah, you know what, this is a problem, then it’s all worth it. Black, latino, white — we are so much more the same than we are different. White America, can you help? Can you look past your fears and see that this gets fixed when we all come together. 

Reading the Reader: A Guide to Figuring Out the Messy Literary Market

Open up any author’s web browser and you’ll find one heck of a history. Everything from how to kill someone with a pool noodle to how many hours would it take to ride a bicycle to Mars might show up. What you’ll also find are a dozen literary pages complete with market research and suggestive trends. That’s because, like it or not, authors do not understand what readers want. They can cater to a preferred group, take shots in the dark or be all lone wolf about it, but the truth stands on its own. Writers are at a loss to global reading habits.

In writers’ defense, not even the experts seem to know. According to Global English Editing’s The Ultimate Guide to Global Reading Habits,publishers and agents seem to be at a loss on how to follow data. For starters, the top three most literate countries, Finland, Norway and Iceland only account for approximately eleven million combined people. Even if every citizen was a reader, they’d only make up around twelve percent of ebook readers alone. Meanwhile, although twenty-six percent of Vietnam’s population don’t identify as regular readers, Asia is by far one of the top continents for book sales. In America, seventy-four percent of people have read a book in the last twelve months, yet twenty-seven percent of American adults haven’t read this year. Confused, yet?

In genres, the leader, Romance/Erotica, makes up 1.44 billion dollars per year, followed by Crime/Mystery at 728.2 million. Religious Inspiration, Science Fiction/Fantasy and Horror finish the top five genres with a combined 1.389 billion dollars. Yet, the global yearly earnings for books is near 20 billion dollars. So, what’s selling that makes up the other eighty percent of books? How does an author find out where their audience is? And why is all of the information so conflicting? 

The truth of the matter is that data is hard to rope up. For literary producers, guessing what audiences want is more alchemy than science. They follow trends rather than raw data. And trends are an ever undulating affair, like waves in an upside-down ocean. Now, before you knock book creators for being hacks that chase people rather than art, know that true artists, the lone wolves that write what they want, only sell on average two-hundred-and-fifty copies within their lifetime. That’s not nearly enough to keep any business flowing. Like it or not, there’s something to be said for understanding what’s in demand. 

So, what does this mean for writers? It means that there’s really no way to understand what a reader wants. Yes, there are trends that authors can try to chase, but they’re fickle and ever changing. Yes, you can look at last year’s sales and try to make predictions for the upcoming quarters, but the numbers are constantly contradicting themselves. No agent, publisher or researcher can guarantee an author will earn enough money to feed their family, let alone become a New York Best Seller. 

The only element the author can control is writing well. Write that perfect piece, and when you’re done, then try to take the best shot at how best to publish your work. Some of the best writers have created perfection, only to realize that their work needs to be placed into a drawer temporarily or adjusted to fit the times. Things like global pandemics, flooded markets and overdone genres all have a way of affecting the success of your latest work. 

So, if you’re writing the next great novel, and are drowning in angst because you don’t know how to sell it, let’s remember these simple steps. First, finish your story. Once you have a strong piece of work, you can decide what’s trending, who might be the best representation to support your work, and anything else that changes how you’ll present it to the world. The future is not ours to see, but having a strong piece of writing is the most vital step in reading your reader. 

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